What is a sitemap and why do you need it?

A sitemap displays the structure of your site, its sections and links between them. It helps users navigate your site easily plus it’s necessary for better SEO rankings. Sitemaps improve SEO of a site by making sure that all the pages can be found – this is particularly important if a site uses Adobe Flash or JavaScript menus that do not include HTML links.

Moreover, whenever your site gets updated, your sitemap notifies search engines about it. There are two types of audiences a sitemap is useful to – site visitors and web spiders, and there are also two types of sitemaps: HTML and XML sitemaps.

 HTML sitemap is for visitors – it helps find information on the page, and it’s usually located in the website’s footer.

XML sitemap is for web crawlers – it tells them which parts of the site should be indexed as well as the hierarchy and priority of the site content. The instructions to the sitemap are provided in robots.txt file.

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